The roar of motorcycles could be heard throughout Hespeler on Saturday as hundreds of bikers descended on Blackbridge Harley-Davidson for Social-Moto.
The event, which is a market for all things motorcycles, leather and biker culture, took over the dealership and gave local artisans a chance to show off their work.
Jeff O'Neill, the owner of Perth County Moto, was excited to display his 100 per cent custom built bike. Every single piece of his bike has been fabricated in house or used parts from his store to build this one of a kind ride.
"It's very loud," jokes O'Neill. "I'm just proud that I can show this thing off after all the hard work it took to build it."
Down a literal red carpet led attendees into the dealership where they could get custom designs hand drawn on their helmets or if they are brave enough a tattoo.
Sick and Twizted Tattoo had a whole booth set up with multiple artists giving tattoos to those wanting to add to their collection or get some Harley inspired ink.
"We are doing Harley logos and other small things. Bring us a design and we'll do it for you," said Justin Kitzman, a tattoo artist with Sick and Twizted.
The event brought bikers and businesses from all over Southern Ontario to celebrate and promote biker culture.